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Privacy Policy

1. About this policy

‘Alchin & Long Group Pty Ltd ABN 28 002 031 263’ and its ‘Group of Companies’ (herein and collectively referred to as “ALG Group” “we”, “our” or “us”) are committed to protecting the privacy of your personal information in accordance with Australian privacy laws. Our Privacy Policy sets out how the ALG Group collect, use, disclose and manage your personal information. Our Privacy Policy complies with the Australian Privacy Principles set out in the Privacy Act 1988 (Cth) as amended from time to time (‘Privacy Act’). When you engage us to provide you with any goods or services, apply or complete an application for commercial credit, communicate with us through email, by telephone, in writing, participate in any of our promotional activities, or use any of our other services, including our websites, you agree to the use and disclosure of your personal information in the manner described in this policy. This policy is also relevant and applies to other individuals we deal with in connection with commercial credit we provide, such as guarantors and directors. We may from time to time review and update this Privacy Policy so please check our websites periodically to stay informed of any updates. All personal information collected and held by us will be governed by the most recently updated Privacy Policy.

2. Group of Companies

The ‘Group of Companies’ comprise a number of related trading entities to Alchin & Long Group Pty Ltd that include:
  • Alchin & Long Group Management Services Pty Limited 28 002 031 263
  • Colonial Castings Pty Limited 41 002 031 316
  • Doric Group Pty Limited 32 002 031 281
  • Doric Products Pty Limited 68 000 577 195
  • HM Cowdroy Pty Limited 47 000 033 947
  • Lock & Roll Pty Limited 91 121 285 998
For the avoidance of doubt, the this Privacy Policy also apply to the Group of Companies.

3. Types of personal information we collect

The kinds of personal information we may collect from you will depend on what type of interaction you have with us. Personal information we may collect from you includes, among other things:
  • identity particulars – such as your name, address, date of birth, occupation, telephone numbers and e-mail address;
  • personal information we collect from you when assessing , processing and managing an application by you for commercial credit;
  • personal information you provide to us when you participate in a promotion, competition, promotional activity, survey, market research, subscribe to our mailing list;
  • your bank, credit or debit account details when you make a purchase;
  • your records of communication with us;
  • if you visit our website, your website usage information such as your IP address.

4. The purpose for collecting your personal information

We will generally only collect and use your personal information for the primary purposes of:
  • our general business operations;
  • effectively providing you with our goods and services;
  • where applicable, assessing and processing an application for commercial credit, and for administrative purposes in relation to the ongoing management of your commercial credit arrangement;
  • communicating with you;
  • responding to your inquires or complaints;
  • meeting our legal and regulatory obligations;
  • conducting, improving and developing a relationship with you;
  • direct marketing (such as providing you with information about our products and promotional notices and offers); and
  • conducting business on our websites, and improving our websites.
Your personal information is only collected by lawful and fair means and where practicable, only from you or from a person acting or authorised to act on your behalf. Where you have applied for commercial credit account with us, we may also make enquiries in respect of commercial credit with third parties with your consent. This could include persons nominated by you as trade references, credit reporting bodies (‘CRBs’) and your bankers. We will take reasonable steps to ensure that you are aware of:
  • the likely use of the information;
  • the right of access to the information;
  • the identity and contact details of our employee/representative collecting your personal information;
  • any law requiring collection of the information; and
  • the main consequences of failure to provide your personal information.

5. How we may use and disclose your personal information

We may use your personal information for:
  • the primary purposes for which it was collected, such as those described above;
  • assessing and processing an application for, or administrative and management of, and commercial credit account with us;
  • administering and responding to your enquiry or feedback about our products and/or services;
  • conducting, and allowing you to participate in, a promotion, competition, promotional activity, survey, market research or customer behavioural activity;
  • promoting and marketing our current and future products and services to you, informing you of upcoming events and special promotions and offers and analysing our products and services so as to improve and develop new products and services (but giving you the opportunity to opt out of such direct marketing)
  • improving the use and operation of our websites.
We may disclose personal information we collect from you:
  • to our Group of Companies, suppliers, consultants, contractors or agents for the primary proposes for which it was collected or for other purposes directly related to the purpose for which the personal information is collected. For example, your name and telephone number may be disclosed to our supplier to enable that supplier to respond to your request for information about a particular product;
  • for direct marketing by, but giving you the opportunity to opt out of such direct marketing; We will include our contact details in any direct marketing.
  • to relevant Federal, State, Territory medical, health and safety authorities (as required);
  • where the law requires or authorises us to do so;
  • to others that you have been informed of at the time any personal information is collected from you;
  • with your consent (express or implied), to others.
Where the Privacy Act permits us to do so, we may also disclose your credit related information (in respect of commercial credit) to CRBs such as Veda or Dunn & Bradstreet, if you apply for commercial credit or request to increase in your commercial credit limit with us. Where we collect information that we are likely to disclose to a CRB, please note:
  • the CRBs may include that information in reports provided to us to assist us assess your creditworthiness;
  • if you fail to meet payment obligations in relation to commercial credit or commit a serious credit infringement, we may be entitled to disclose this to the CRB;
  • if you are an individual you may access information from us in accordance with this privacy policy and may access this information for the purpose of requesting us to correct the information or make a complaint to us.
We will only disclose personal information to CRBs where we are member of a recognised External Dispute Resolution Scheme (‘EDR Scheme’). If we disclose your personal information to CRBs, we will provide you written notice prior to that disclosure, as well as the details of the recognised EDR Scheme. We do not disclose your personal information for any secondary purposes unless your consent has been given or as required by law, and we will not sell or license any personal information that we collect from you.

6. How your personal information is stored and secured

We take reasonable steps to protect your personal information from loss, misuse or unauthorised access by restricting access to the information in electronic format and by appropriate physical and communications security. If a substantial data breach has or may have occurred (for example, your personal information was shared with unauthorised persons) we will notify you as soon as is practicable. We only keep your personal information for as long as it is required for the purpose for which it was collected or as otherwise required by law. We will take appropriate measures to destroy or permanently de-identity your personal information if we no longer need to retain it. These measures may vary depending on the type of information concerned, the way it was collected and how it was stored.

7. Using our Website and Cookies

As with most websites, when you visit our websites or use an application on our websites, we may record anonymous information such as IP address, time, date, referring URL, pages accessed and documents downloaded type of browser and operating system. We also uses “cookies”. A cookie is a small file that stays on your computer until, depending on whether it is a sessional or persistent cookie, you turn your computer off or it expires. Cookies may collect and store your personal information. You may adjust your internet browser to disable cookies. If cookies are disabled you may still use our website, but the website may be limited in the use of some of the features. Our website may also contain links to or from other websites. We are not responsible for the privacy practices of other websites. This privacy policy applies only to the information we collect on our website. We encourage you to read the privacy policies of other websites you link to from our website.

8. Marketing and Opting-Out

We may use your personal information for:
  • promoting and marketing of our current and future products and services;
  • informing you of upcoming events and special promotions and offers; and
  • analysing our products and services so as to improve and develop new products and services.
We may exchange your personal information between our related entities and so they can also assist in the marketing of our products and services to you. We will only offer you products or services, where we reasonably believe that they could be of interest or benefit to you. At the point we collect information from you, you may be asked to “opt in” to consent to us using or disclosing your personal information. You will generally be given the opportunity to “opt out” from receiving marketing communications from us. You may “opt out” from receiving these communications by clicking on an unsubscribe link at the end of an email or by contacting us with this request.

9. Cross border disclosure

We will not disclose or transfer your personal information to any party located outside of Australia. However, in the event that your personal information is required to be processed by, or disclosed to employees, representatives, or other third parties operating outside of Australia engaged by us for the purposes of our business functions and activities, we will take reasonable steps, in the circumstances, before your personal information is disclosed to an overseas recipient, to ensure that the overseas recipient does not breach privacy laws in relation to your personal information (‘the reasonable steps’). The reasonable steps may not apply if you consent to the disclosure of your personal information to an overseas recipient and we reasonably believe that the overseas receipt is subject to laws that are suitability similar to privacy laws in Australia. If you consent to the disclosure of your personal information to an overseas recipient, the overseas recipient may not be accountable under the Privacy Act, and you will not be able to seek redress for breaches under the Privacy Act.

10. Accurate and up-to-date information

We take reasonable steps to ensure your personal information is accurate, up-todate and not misleading by updating its records whenever true and correct changes to the data come to its attention. If you believe your information is incorrect, incomplete or not current, you can request that we update this information by contacting our Privacy Officer. To contact our Privacy Officer please see contact details below in paragraph 17. We will correct information we hold about you if we discover, or you are able to show to a reasonable standard, the information is incorrect. If you seek correction and we disagrees that the information is incorrect, we will provide you with its reasons for taking that view. We disregard information that seems likely to be inaccurate or out-of-date by reason of the time that has elapsed since it was collected or by reason of any other information in our possession.

11. Access to your personal information

We acknowledges that you have a general right of access to information concerning you, and to have inaccurate information corrected. You are able to access the personal information we hold about you by contacting our Privacy Officer. If access is refused to your personal information for reasons permitted by the Privacy Act, we will give you a notice explaining our decision to the extent practicable and your options. To contact our Privacy Officer please see contact details below. If you make an access request, we may ask you to verify your identity and put your request in writing for security reasons. We may charge a reasonable administration fee to cover the costs of meeting your request. We will reply to your request for access within 30 days of notification by you.

12. Dealing with unsolicited information

We take all reasonable steps to ensure that all unsolicited information is destroyed or de-identified immediately.

13. Anonymity when dealing with us

Only where it practicable to do so, we may allow you the option not to identify yourself when dealing with us.

14. Collecting sensitive information

We do not collect sensitive information, unless it is specifically relevant and necessary for the purpose of our business activities and functions, and your consent is first obtained. All sensitive information that is collected is used in accordance with this privacy policy.

15. Government identifiers

We do not use government identifiers (e.g. tax file numbers or Medicare numbers) to identify individuals.

16. Complaints and disputes

If you have reason to believe that we has not complied with our obligations relating to your personal information under this Privacy Policy or under the Privacy Act, please refer any compliant to queries to our Privacy Officer (details below). We will ensure your compliant is handled by our Privacy Officer in an appropriate and reasonable manner. Were necessary we may consult with our related entities and partners in order to deal with your complaint. A written notice of our decision regarding your complaint will be provided to you. If you are not satisfied with the outcome, then you may contact the Office of the Australian Privacy Commissioner: Office of the Australian Information Commissioner Website: www.oaic.gov.au Phone: 1300 363 992

17. The Cowdroy Screenview App 

The Cowdroy Screenview App available in the Apple App store and the Google play store receives customer information through an inquiry from, this data is not stored or used for Marketing purposes and is deleted. If a user wants their data from a submitted contact form deleted they just need to email Cowdroy and request deletion of their information. The map allows the user to enter their postcode for customers to locate their nearest store. We don’t collect this data. In regards to analytics we use the Google Play and Appstore default analytics and it is purely for viewing usage of the app. 

18. Who should you contact for further information?

Please refer any queries or complaints about our Privacy Policy or privacy issues to our: Privacy Officer ALG Group 38 Redfern Street Wetherill Park NSW 2164 Email: [info@alchinlong.com] Facsimile: [+61 (2) 96042910] Our Privacy Officer will consider your question or complaint and respond to you in a reasonable timeframe. Last Updated 24 March 2015

About us

Established in 1969, the Alchin Long Group is the parent company of leading global hardware brands Doric, Cowdroy, Colonial Castings, Azuma and Australian-based Lock & Roll.