PHOTO: Founder Ray Long and Doric Brand Ambassador Will Davison with Ray’s cherished 1927 Lambda
The night had speedboats, loud explosions, fancy cars and a BBQ. No, this wasn’t the script to a new James Bond movie. It was the annual ALG Showcase night which was held at our Sydney head office in Wetherill Park showcasing products from our five brands.
With our warehouse cleared and the stage set – speedboat and race cars on one side, product showcase on the other – Ray Long kicked off the night in true ALG fashion by backing up loudly into the premise in his 1927 Lancia Lambda.
One by one customers filtered in from all over the city to check out the latest products and developments we had to offer. And also to have a feed of course!
From weatherseals and door locks to our state-ofthe-art cycle testing and latest R&D, our customers were given a showcase of ALG’s full capabilities.
For people who wanted to know more about specific products, our staff members were there to explain everything they wanted to know.
One particularly exciting aspect of the product showcase was our 3D printer. For the smaller customers who didn’t yet have the ability to 3D print, it was a great opportunity to impress and show them what the future held. A few people even snagged a couple samples of the 3D printed chainwinder for a souvenir of the night.
Once everybody had a chance to walk around, Mike Alchin took them down to Azuma Design’s testing facilities so they could see the impact test in action. This was definitely one of the highlights of the night for customers – we warned them it was going to be loud!
With all the dust settled, people sat down for some food and drinks while our very own David Scoones took to the stage to play MC. For people who were unfamiliar with our history, David talked briefly about our background and incredible business growth over the decades, thanks to the support of our loyal customers.
Next up were Doric and Cowdroy Racing ambassadors, Erebus Motorsport V8 Supercar Drivers Will Davison and Ash Walsh as well as F2 Powerboat Australian Champion Corey Davoll to talk about their world travels and what it was like to speed for a living. Prizes were given away for the best questions from the crowd – ranging from a brand new TV set to a V8 hot lap – not a bad way to end the night!